Privacy Policy Updates

Update Your Privacy Policy

By using our analytics, you may be exceeding the limits of your existing website privacy policy. You must explicitly state how your users' data is to be used. We recommend adding the following language (or something substantially similar) to your existing privacy policies.

Third Party Data Analytics Provider

We have engaged a third party data analytics service provider (the “Data Analytics Provider”) to assist us in better understanding our users, their preferences and how such users use our website and mobile application. Such Data Analytics Provider collects and helps us understand certain information about you, including (1) personal information and other information about yourself that you have chosen to share with us by completing our online forms or by sending us e-mail communications, (2) information about your actions on our website and our mobile application, such as properties you’ve viewed or saved, searches you have run, and listings you have shared with others, and (3) information about your computer or device, such as information about your browser and operating system software, information about your internet connection, and generalized location data associated with your IP address. We use this information to improve our website and our mobile application and to better understand our users’ motivation and desires so we can recommend better properties and provide better service to you. Additionally, the Data Analytics Provider may: (a) process and analyze information, including personal information, about you and your actions on our website and mobile application and present such information to us in a summary form; (b) combine such information, including your personal information, with other information about you available from third party sources; and (c) use and disclose aggregated information about you and your preferences (but not your personal information) to third parties.

Tracking

Tracking involves the use of cookies, web beacons, software development kits (SDKs) or other embedded code or tracking technologies to collect, analyze and store information on a user’s behavior over time on multiple sites, including information on the sites visited, products viewed, products purchased and other online interactions. Tracking information can be used by the website or mobile application operator to better understand its users and their preferences or to enable other companies to make interest-based (behavioral) advertising available to users on multiple sites that they visit.

We may collect personal information about your on-line activities over time and across third party sites for tracking purposes when you use our website and/or mobile application or use our services. In addition, other parties, including our third-party service providers (such as the Data Analytics Provider set forth above), third-party advertisers, ad networks, ad servers, Internet providers and mobile device providers may use tracking technologies to collect personal information about your on-line activities over time and across third party sites when you use our website and/or mobile application or our services. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement, you should contact the responsible advertiser directly.

Some web browsers may transmit “DO NOT TRACK” signals. Our website does not currently respond to any “DO NOT TRACK” signals sent by your browser or otherwise.

California Civil Code Section 1798.83 permits users of our website or mobile application who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to [E-MAIL ADDRESS].